Media Studies

Download e-book for iPad: Advertising and Consumer Culture in China (China Today) by Hongmei Li

By Hongmei Li

ISBN-10: 0745671160

ISBN-13: 9780745671161

ISBN-10: 0745671179

ISBN-13: 9780745671178

 This publication offers a entire research of chinese language advertisements as an undefined, a discourse and career in China’s look for modernity and cultural globalization. It compares and contrasts the advertisements practices of chinese language advertisements firms and overseas advertisements firms, and chinese language manufacturers and overseas manufacturers, with a specific specialise in the latest electronic ads practices within the put up WTO era.

Based on huge interviews, player remark, and a serious research of secondary facts, Li deals an enticing research of the transformation of chinese language ads long ago 3 many years in Post-Mao China. Drawing upon theories of political economic climate, media, and cultural experiences, her research deals most important insights in advertisements and customer tradition in addition to the industrial, social, political, and cultural alterations in China.

The ebook is key for college kids and students of conversation, media, cultural reviews and overseas enterprise, and all these drawn to cultural globalization and China.

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Advertising and Consumer Culture in China (China Today) by Hongmei Li

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